About

Aslam-o-Alikum...I am Zeba Farid, founder of Au Naturel handmade cosmetics. 
My journey in skincare started in year 2000, working and training with Natural Skincare brands in U.K. where I discovered my passion for Natural & Organic skincare.
After moving to Pakistan in 2016 went into business with an Indonesian Skincare brand formulated for Asian skin and climate. 
Covid - changed so much around us and our lives personal & professional. With our Consignments delayed & chained up in warehouse, out of stock 's at our Company's warehouse. 
I decided to put my knowledge, formal training and passion to use, starting my own Natural skincare brand  Au Naturel handmade cosmetics. 
I believe:
 less is more and Simple is effective.
Long term/ permanent solutions to skin problems rather than camouflage.
Radiant, glowing & flawless skin is for every skin tone and age.
Products don't need to be expensive to be effective. 

Daily skincare regimes are best kept simple and longer ones every fortnight in the comfort and hygiene of your own home. 

Products with detailed, easy to follow ingredient list - outlining the function and benefits of each from my worktop to your shelves.